How to Create Product Hunt Launch Screenshots
Product Hunt is visual. Your gallery images are often the deciding factor between someone clicking through to your product or scrolling past. This guide covers how to create gallery images that stand out on launch day.
Try Screenza freeStep-by-step guide
- 1
Plan your screenshot story
Product Hunt allows up to 5 gallery images. Plan a narrative arc: problem → solution → key feature → social proof → CTA. Each image should build on the last.
- 2
Take screenshots of your product's best moments
Capture the 'aha moment' — the screen where users first understand the value of your product. Don't start with a login screen.
- 3
Choose a dark background for maximum contrast
Product Hunt's interface is mostly white. Dark gradient backgrounds make device mockups pop off the page.
- 4
Add a single, punchy headline to each image
One sentence per image. What does this screen help the user do? Write the benefit, not the feature name.
- 5
Export at 1270×952 px
Product Hunt recommends 1270×952 px for gallery images. Screenza can export at any custom dimension — set the canvas to this size.
Pro tips
- Upload 5 images — hunters who see more content are more likely to upvote
- The first image shows as your thumbnail in feeds — make it your strongest
- Don't use the same image as your OG preview — that's what people see in the notification email
- 3D perspective phone mockups tend to perform better than flat screenshots
- Include a 'before and after' image if your product solves a painful problem visually
FAQ
What size should Product Hunt gallery images be?
Product Hunt recommends 1270×952 px for gallery images. A 4:3 aspect ratio works well. Screenza lets you export any custom canvas size.
Should I show my app in a phone mockup or as a raw screenshot?
Device mockups consistently outperform raw screenshots on Product Hunt. The extra visual polish signals a quality product.
How many images should I upload?
5 images is the sweet spot. Enough to tell a story without overwhelming the viewer.